Your crowd is smart. Track it, learn from it, make good use of it!
Being able to affect the search results is super important. For "sneaker shoes" - do I display Nike or New Balance first?
Struggling with your site search?
We have a decade and half experience with site search, using numerous search engines and tools on top of them: Mercado, Endeca, Solr. Currently helping top retailers with their search challenges..
e_commerce (product) search is key for your sales.
If they can't find it, they won't buy it!